This document provides guidelines to grantees and other collaborators of the Joe and Clara Tsai Foundation’s Social Justice Fund (“SJF”) regarding SJF’s policies and procedures with respect to various communications matters.  Grantees are not required to acknowledge the SJF in printed materials or to publicize SJF grants with a press release, but if your organization would like to do so, we have provided the following guidelines and information to help ensure accuracy and consistency.

Contact Information

  • Erin Trowbridge coordinates all communications and media matters for SJF and for Clara Wu Tsai, Founder of the Joe and Clara Tsai Foundation (“Clara”).  The best way to contact Erin is by email at: erint@cwjt.org

Requests for Clara Wu Tsai’s Participation

  • All requests for Clara to attend events or participate in media activities should be directed to Erin at least 20 business days in advance. 

  • All requests for Clara to provide public statements should be submitted to Erin for review and approval at least 10 business days prior to release.  

Press Releases and Grant Announcements

  • Information about grants must remain confidential and should not be announced publicly until the grant agreement or letter is signed, and all required approvals have been obtained.

  • All proposed press releases and grant announcements should be sent to Erin 20 business days prior to release. Please also include any additional media materials (e.g., talking points, Q&A, fact sheet, backgrounders, etc.) and the announcement plan (including the media, digital, social, and content approach) if there is one. Erin will review your materials and respond with suggested edits and/or approval.

  • SJF’s name should not be used in the headline of a press release or grant announcement, unless it is a joint release with SJF. However, our name may be used in a sub-headline.

Use of Clara Tsai’s Name or SJF’s Name, Logo, Photographs, or Videos 

  • All proposed public references to Clara and all proposed public use of SJF’s name, logo, photographs, or videos should be submitted to Erin at least 10 business days in advance for approval.  This includes, but is not limited to, press releases, brochures, websites, newsletters, and annual reports.

  • Below is approved language for common situations:

    • In general, when referring to SJF, please write “the Joe and Clara Tsai Foundation’s Social Justice Fund” for the first reference and then “the Social Justice Fund” thereafter.

    • In grant announcements or materials funded by the grant, please use the following credit:  This [project/event] is supported by a grant from the Joe and Clara Tsai Foundation’s Social Justice Fund.. 

    • If you would like to describe the SJF in more detail, please use the following paragraph:  The Social Justice Fund’s mission is to bring people together around a shared commitment to inclusiveness, justice, and equal opportunity. Our goal is to promote a society where people of all backgrounds can acknowledge differences and share common values without fear. 

    • For subgrantees, please ensure that they use the following forms of credit:  This grant is awarded by [your organization] with funding from the Joe and Clara Tsai Foundation’s Social Justice Fund. OR This [project/event] is supported by a grant from [your organization] with funding from the Joe and Clara Tsai Foundation’s Social Justice Fund.

    • If you are generating a report with SJF’s support, please use the following disclaimer:  The opinions expressed in this report are those of the authors and do not necessarily reflect the views of the Joe and Clara Tsai Foundation’s Social Justice Fund.

  • By downloading the SJF’s logo, photos, or videos, you acknowledge SJF’s ownership (and its associated goodwill) and agree to maintain the quality of the materials at a level that meets or exceeds standards of quality set by SJF.

  • The SJF logo is available for download at:  bksjf.org/s/BKSJF-Final-Logos.zip  

Media Inquiries

  • If you are concerned about media coverage your project has received or might receive or believe a reporter’s question is better answered by SJF, please contact Erin as early as possible.

Digital Communications

  • The same guidelines listed above apply when using SJF’s name or handle on social media or on blogs, with the following exception:  After a press release or grant announcement is approved by SJF, a grantee may post verbatim excerpts from that announcement without additional approvals.

When sharing on social media, please tag SJF. You can find us on Twitter @socialjusticefd and Instagram @socialjusticefund

  • Please let us know if you have milestone events in your SJF funded project.  We’re interested to hear about this and to potentially share it.  Please contact Erin.  



Communications & Media Guidelines